Break the Chain: Stop Wildlife Traffickers Using our City
“Break the Chain” is an innovative city-wide mural campaign launched by ADMCF and A.L.A.N (a collective art group) using Augmented Reality (AR) to bring to life street art of animals trafficked through Hong Kong such as rhinos, pangolins, sharks. Using Instagram filters, the project will bring to life murals depicting critically endangered species. We aim to build an emotional connection with the public and awareness of the biodiversity we are at risk of losing via the illegal wildlife trade.
The campaign also aims to raise public support for a Members Bill currently being considered by the government to incorporate wildlife crime offences into Hong Kong’s Organised and Serious Crimes Ordinance (OSCO). Elevating wildlife crimes to OSCO is crucial in deterring wildlife criminals and giving law enforcements greater powers to bring wildlife traffickers to justice.
As part of the campaign and to support passage of the bill, ADMCF aims to collect 10,000 + signatures from concerned citizens. The petition can be accessed via Breakthechain.link, a mini-site accessed via QR codes on the murals.
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Programme: Wildlife Trade in