“Break the Chain” is an innovative city-wide mural campaign launched by ADMCF and A.L.A.N (a collective art group) using Augmented Reality (AR) to bring to life street art of animals trafficked through Hong Kong such as rhinos, pangolins, sharks. Using Instagram filters, the project will bring to life murals depicting critically endangered species. We aim to build an emotional connection with the public and awareness of the biodiversity we are at risk of losing via the illegal wildlife trade.
The campaign also aims to raise public support for a Members Bill currently being considered by the government to incorporate wildlife crime offences into Hong Kong’s Organised and Serious Crimes Ordinance (OSCO). Elevating wildlife crimes to OSCO is crucial in deterring wildlife criminals and giving law enforcements greater powers to bring wildlife traffickers to justice.
As part of the campaign and to support passage of the bill, ADMCF aims to collect 10,000 + signatures from concerned citizens. The petition can be accessed via Breakthechain.link, a mini-site accessed via QR codes on the murals.
Catalysing Change, in a Transforming World
November 11, 2021
Sophie le Clue
On 1st November, I stepped in to ADMCF’s CEO role following Lisa’s move into her new position at ADM Capital, building funds with a climate focus. After 15 years steering ADM Capital Foundation, Lisa has joined our ...
The Animals have a Reason to Celebrate, Hong Kong’s Historic Mandate to Pursue Wildlife Criminals
August 26, 2021
Sophie le Clue
In November 2020, we published a blog entitled: Will Hong Kong Finally Recognise Wildlife Crime as Serious and Organized? nineteen months later, that question has finally been answered – Yes. On August 18th Hong Kong’s ...
#BeTheChange: Tipping the Scales
August 12, 2021
“In recent years, researchers estimate a pangolin was poached every 21 minutes to fuel the illegal trade in Hong Kong alone. Globally, a pangolin is poached from the wild every 5 minutes.” #BetheChange: Tipping the ...