“Break the Chain” is an innovative city-wide mural campaign launched by ADMCF and A.L.A.N (a collective art group) using Augmented Reality (AR) to bring to life street art of animals trafficked through Hong Kong such as rhinos, pangolins, sharks. Using Instagram filters, the project will bring to life murals depicting critically endangered species. We aim to build an emotional connection with the public and awareness of the biodiversity we are at risk of losing via the illegal wildlife trade.
The campaign also aims to raise public support for a Members Bill currently being considered by the government to incorporate wildlife crime offences into Hong Kong’s Organised and Serious Crimes Ordinance (OSCO). Elevating wildlife crimes to OSCO is crucial in deterring wildlife criminals and giving law enforcements greater powers to bring wildlife traffickers to justice.
As part of the campaign and to support passage of the bill, ADMCF aims to collect 10,000 + signatures from concerned citizens. The petition can be accessed via Breakthechain.link, a mini-site accessed via QR codes on the murals.
Hong Kong
Wild, Threatened, Farmed
June 22, 2022
Sophie le Clue
Recently, ADMCF published a new research report titled “Wild, Threatened, Farmed: Hong Kong’s Invisible Pets”. Based on two-years of research, the report provides an up-to-date account of the scale and nature of the ...
Global, Hong Kong, Regional
ADMCF Annual Report, 2021
May 24, 2022
Sophie le Clue
2021 was another roller coaster. As the pandemic persisted into a second year, we all continued to feel its effects in different ways – personally, economically and mentally. For the most part, we have proven to be resilient, ...
Catalysing Change, in a Transforming World
November 11, 2021
Sophie le Clue
On 1st November, I stepped in to ADMCF’s CEO role following Lisa’s move into her new position at ADM Capital, building funds with a climate focus. After 15 years steering ADM Capital Foundation, Lisa has joined our ...
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