In 2016, ADMCF launched the Choose Right Today, Hong Kong’s first consumer-facing bilingual web platform dedicated to informing consumers about the over-exploitation of our marine resources. The site provides guidance on how to identify sustainable seafood products and where to find them. Directories of restaurants and retailers that provide sustainable seafood and information on eco-labels are all available on the website.
Choose Right Today also collaborates with industry members through the Hong Kong Sustainable Seafood Coalition.