Research Report
Living Oceans Report
Shark Fin Demand Reduction – Hong Kong, Singapore, Taiwan & Mainland China
ADM Capital Foundation with partners WWF and Traffic commissioned a survey in four markets to increase understanding of shark fin consumption trends. Supported by the Shark Conservation Fund, the research intended to inform the development and implementation of targeted, evidence-based and market-specific behaviour change communication and awareness campaigns.
The demand for shark fin in East and Southeast Asia has long been considered a major driver behind the overfishing of sharks. While global efforts to better manage shark and ray fisheries appear to be accelerating, efforts are likely undermined if there is strong demand. The ultimate aim is to reduce demand for shark fin and mobula ray gill plates across the region through a well-coordinated, best practice approach that delivers locally-specific intervention strategies.
The summary report presents the results from an extensive and comprehensive research study conducted amongst a general population representative sample in Mainland China, Hong Kong, Taiwan and Singapore between October 2017 – March 2018.
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