Liberty has been leading communications and public relations for ADMCF since 2019, specialising in transforming complex environmental and social issues into clear, engaging content for diverse audiences. She also serves as communications lead for the Global Initiative to End Wildlife Crime, where she focuses on building partnerships with international stakeholders. Prior to joining ADMCF, Liberty gained marketing, branding and communications experience both in-house and at agencies across multiple industries, including film, sports, health, aviation, luxury travel and F&B. Liberty holds a bachelor's degree in Criminology and Social Policy from Cardiff University (UK), where she focused on serious and organised crime and the UK’s criminal justice system. This academic background gives her a unique perspective on the intersection of environmental protection and illegal activities, such as wildlife trafficking and environmental crimes.